Kapiva (Blog)

Development of a custom WordPress blog website showcasing Kapiva's products and health & wellness expertise.

What I did

• Designed and developed a custom WordPress theme tailored for content publishing, with a focus on readability and engagement.
• Integrated custom post types and taxonomies to organize articles by product category, health concern, and ingredient type.
• Implemented SEO best practices including structured data, XML sitemaps, and optimized meta tags to improve organic search visibility.
• Built a related articles engine using WordPress taxonomies to increase page views per session.
• Optimized the blog for mobile performance, achieving fast load times across devices.